If you own a business, you most likely know that Instagram can be used as a great marketing tool. The Instagram universe is large and there are tons of things that you can do on the platform to promote your business. But, the bottom line is that if you want to be successful on Instagram, you must know how to get followers for your business in order to make money. This post will give you a blueprint or how to do it.
Increase Your Business’s ROI
If you’re looking to grow your business, you’re going to have to improve your sales and marketing programs. Specifically, that means you’ll need to get more out of the time, energy, and money you’re putting into your marketing efforts. In other words, you need to improve your ROI.
What Is ROI?
ROI stands for return on investment. This is the amount that you gain or lose after making an investment and is usually expressed as a percentage.
Instagram Is One of Today’s Best Social Media Channels For Business
- 1 billion people use Instagram per month
- Users spend on average 53 minutes a day on the Android Instagram app
Followers, likes, and comments are all well and good but what about dollars and cents?
- 72% of people say they have bought something by using the Instagram app
- 90% of the top 100 brands are on the platform
- 35% of online adults say that they use Instagram
Use Instagram To Grow Your Brand and Make More Money
With a few exceptions, your target market is most likely on Instagram, and they are spending money. It’s up to you to grow your brand and leverage it to make more revenue for your business. This article will show you how to do precisely that.
Guide To Get Followers On Instagram For Your Business
The following 14 steps serve as a blueprint for success on Instagram. If you implement all of the steps below and stay consistent you’ll be well on your way to getting more followers and making money on Instagram for your business.
1. Define Your Buyer Personas
Although Instagram has 1 billion users, not all of them will buy from you, so, you need to define your buyer persona or a snapshot of your ideal customer.
If you don’t, you’ll have an unfocused following that won’t be very responsive to what you have to offer. In turn, your traffic and conversion rates will suffer.
The easiest way to do this is to make a list of your top competitors and make a note of not just who follows them, but who engages with their posts. Create categories like age, gender, education, etc. and figure out where the most responsive people fit.
2. Have a Clear Instagram Strategy
Now that you understand who your audience is, you need a clear plan of how you will get your brand in front of them.
If you don’t have a clear strategy, you’ll end up with little or no results. You wouldn’t head out on a cross-country road trip without a map or your GPS, would you?
The same goes for Instagram.
Creating and executing a strategy won’t be easy. If you’re looking for help with the heavy lifting, you can get help from an Instagram marketing agency like socialupgrade.co
3. Be Consistent
If you aren’t going to be consistent, you shouldn’t try to make money on Instagram.
Consistency is crucial because it establishes trust with your audience and encourages them to keep coming back to your page.
Think about it this way – would you be a fan of a TV show that didn’t have a regular schedule, aired at random times, and sometimes didn’t air at all? Of course not. It’s the same way online.
You need to create and maintain a regular Instagram marketing routine.
4. Use The Right Hashtags For Instagram
Hashtags make your content discoverable and can help you get in front of your target prospects. Posts with at least one hashtag get 12.6% more engagement.
When you’re looking for the right hashtags to use, it’s important to make sure that you select relevant, targeted hashtags. Research your market, see what your audience and competitors are using, and get creative.
For example, if you’re selling a workout program for new mothers, the hashtag #fitmom will most likely capture more of your target market than the more general hashtag #fitness.
5. Post at the Right Time
Creating a great post is only half the battle. But, to make sure your campaigns are as effective as possible, you have to pick the right time to post. You can create the best post of all time, but if no one sees it, then it doesn’t matter.
Instagram’s algorithm determines how many people see your posts and where your post lands on their feed. There are a lot of factors that go into the algorithm, but one important thing to remember is that you need to create quality content and post when your audience has the best chance of seeing it.
According to CoSchedule, the best days to post are Mondays and Tuesday, while the best time of day is between 8 am, and 9 am Eastern.
You can also look at your competitors and see when they posted their best posts.
Of course, there is no better data than your own.
The best way to determine the right time to post is to look at your analytics. See when you’re getting the most interaction for your audience and continue to do more of what works.
6. Boost Local Discovery With Geotags
An Instagram Geotag is the exact location of where a post was created, noted by latitude and longitude. Geolocations are taken from the location of your phone.
If your business has a physical location, you can take advantage of geotags to drive people to your place of business.
There are a few things you can do.
- Encourage people to share your geotag by launching a contest
- You can find local, micro-influencers and invite them to come to your store (more on that below)
- If people are posting and tagging your location, you can engage those users by interacting with their posts which should bring more attention to your business
7. Use Niche Influencers
Using influencers can be a great way to draw more attention to your brand and expand your audience. When working with influencers, you are basically compensating an influencer to promote your product.
This can be done in a few different ways, including:
- Giving away a free product
- Paying for an influencer to post them using your product
- Sharing the revenue that’s generated from an influencer post. This can also be combined with a flat fee.
8. Engage With Your Followers
A cornerstone of your strategy should be engaging with your followers. Think about it like this, how many times would you reach out to a friend if they never responded back to you? Not many. It’s the same way on Instagram. Here’s why you should make a habit of engaging with your followers:
8a. You Connect With Them
You must show your followers that you care about them. By engaging with them, you are connecting and building trust. This will make them more willing to buy from you in the future.
8b. Instagram’s Algorithm Will Boost Your Content
Engagement is a crucial factor in how Instagram ranks your posts. When a user engages with your post, that action tells the algorithm that you want to see more of their content.
By engaging with more of your followers, you’ll appear in their feeds more often when you post. This creates an engagement loop and will bring more exposure to your business.
9. Run a Contest
Running a contest on Instagram is a great way to generate massive awareness for your brand.
By running a contest, you’re encouraging your followers to engage with you to win a prize, and at the same time, you’re gaining more attention because those same followers are bringing in more eyeballs.
Pick a theme that your contest revolves around. For example, take a look at Cellucor’s #C4OnTheGo contest.
To run a compelling contest, you want to make sure that there is a clear way for your audience to enter – such as posting a photo, following you, or tagging your brand in a post.
You’ll also want to make sure that you create a unique hashtag that people can use when they enter so you can keep track of all the entries.
10. Optimize Your Profile
Optimizing your Instagram profile is crucial for getting maximum visibility. There are several things that you want to keep in mind when creating or updating your profile.
Choose a clear, attractive, high-quality profile photo, and one that is preferably a picture of an actual person.
Make sure your Instagram name matches your real personal name or company name. This is what people will use to search for you. If possible, try to make your username match as well.
Make sure to include a descriptive and enticing bio. People will usually read this before deciding on whether or not to follow you.
Choose your link wisely. Instagram only gives you one link to use in your profile. Make sure that you use it wisely. Linking to your homepage isn’t the best use of this critical piece of digital real estate.
If your link is going to drive users off of Instagram, make sure that you send them somewhere where you can capture their information, like an opt-in page so that they can enter their name and email. This way you can follow up with them later.
11. Use Calls To Action
Getting brand awareness, exposure, and followers on Instagram is great. But, if you don’t convert audience traffic into conversions, all of your work is pretty pointless.
When you’re marketing online, it’s essential to make things as direct and transparent as possible.
Test out different CTA’s like “click here,” “subscribe to,” or “register now.”
12. Share Quality Content
It should go without saying that you should only post quality content. Low-quality content will diminish your follower base and hurt your brand.
In the beginning, look at the type of content your competitors are posting and see what’s working for them. Use that data as inspiration and create content based on your own brand.
Afterward, look to see what content is resonating with your audience and do more of what works.
13. Provide Value To Your Instagram Followers
Part of delivering high-quality content is providing value to your followers. It’s essential that each of your posts have a positive impact on your audience.
One key to providing valuable information is to make it actionable.
Your audience should be able to consume your advice immediately and use it for their benefit.
14. Live Videos
Using Instagram live is a great way to get exposure for your brand for a variety of reasons:
- You get priority in your followers’ feeds
- Your followers will get a notification when you go live
- The algorithm will give your video a boost up to 24 hours after you post your live video
Try experimenting with Live video in your account and see what type of results you get.
What Not To Do To Get Followers For Your Business On Instagram
Do Not Pay For Fake Followers
When you’re just starting on Instagram, it can be very tempting to boost your follower numbers quickly by buying followers. In just a matter of minutes, you can get tens of thousands of followers.
It may seem like a good idea at the time, but eventually, it will damage your brand. Fake followers won’t engage with your brand and having a lot of followers with no engagement is pointless.
In the end what will matter is ROI, and fake followers don’t buy.
Do Not Make All Your Posts Sales Pitches
Part of the reason you’re on Instagram is to make money. There’s no reason to hide that by not asking for the sale. But, remember that you shouldn’t make all of your posts sales pitches.
You don’t have to shove your product in everyone’s face. People buy because they see value in your content, not because you tell them to do it. Focus on creating an incredible product and the sales process will be much easier.
Do Not Spam People
Instagram’s Direct Message feature allows you to send a 1:1 message to anyone on the platform. This is a great way to message people who may be interested in your brand, get in touch with influencers, and build a relationship with your audience.
But, you want to make sure that you use this feature wisely. Send personalized messages, always make sure you’re delivering value, and be respectful when you’re on the platform.
Extra Tip: Instagram Sponsored Ads
If you’re looking for fast results, Instagram sponsored ads are an excellent way to go. Ads give you the opportunity to get your message in front of your target audience instantly.
Benefits of Using Instagram Ads For Your Business
Using the powerful targeting features of Facebook, you can select who you want to market to and get your ad in their Instagram feed within minutes.
You can also retarget website visitors on Instagram who didn’t buy and serve ads to this warm audience.
Instagram’s robust analytics will also allow you to draw a clear ROI from click to sale.
If you’re in the right niche, you could have a massive opportunity to grow an Instagram following and make lots of money for your business.
We’ve covered a lot in this article, but at a high-level, you should only be focused on two things:
Building and retaining an audience
Deliver value and be entertaining to grow your follower base. Engage them on the platform, so they build trust with your brand.
Monetizing your audience (in a cool way)
Once you’ve built an audience and they are in the habit of engaging you, present them with valuable offers and give them clear direction on what steps to take next.
If you focus on these two principles and use the finer points above to grow your brand, you’ll have no trouble getting followers for your business and making money on Instagram.
What have you done to grow your Instagram following and make money?